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Consumer Tips, Tricks & Articles

How Not To Buy a Car

How Not To Buy a CarFor several long, miserable weeks a year or two ago, just before finding "legitimate" employment, I sold cars. I thought (naively) I could endure it because (like a law school grad who plans to do public defending) I would:

* Treat people the way I want to be treated when looking for a car.
* Change the usual miserable buying experience to a pleasurable one.
* Keep my integrity and ethics firmly in place.
* Make some money while I looked for a "real job."
* At the very least, learn some "insider tricks."

Well, within 2 days I knew I'd made a huge mistake. The new car manager was a pleasant man, not too pushy and interested in my success - even though he threw me to the sharks with no training. The used car manager was "old school," and used tactics that were dishonest and downright illegal.

People coming onto the lot were called "Ups." Meaning, they were "up" for a sale - or your turn to sell was "up." If you let them walk off the lot, you were interrogated by both managers as to why. When I replied, "They were just looking," I was yelled at. I did manage to sell two cars, but got beaten to death on them - by both managers.

I gave my notice, letting the manager know this just wasn't for me. When asked why I didn't stick it out, as my manager really liked my way with the clients, I told him, "I just can't DO THIS to people." He never asked what I meant I think he already knew.

The good news was, that in the process, I did learn some tricks of the trade. I want to share them with you - so that you can have a fairly good buying experience. I qualify that because I truly think that buying a car is about the most miserable experience people can have, unfortunately. Why we still have to haggle over the price of a car is beyond my understanding - we don't haggle for groceries!

However, I did use the tricks I learned the next time I bought a car, and I got the car of my dreams for a great price!
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Comments

123 days ago by Myron [send email]
The "tips" weren't there, just the complaints about the way car sales business is run.
-------------------------------------------------------
I also started with a crooked dealer and walked out after just a few weeks. In a store with a higher level of integrity, I was able to survive a few years and still treat my guests with dignity and respect. I didn't get rich, but I kept my soul intact.
========================
Here are some of the tips that I learned on the inside:
KNOW what you want and what it will sell for -- Edmunds.com is an excellent source of information (TMV= True Market Value).
ARRANGE financing elsewhere -- bank, credit union, or family -- so you can pay cash at the car store. Half of the profit in car sales is in the finance department (marked up finance rates, double-priced extended service agreements, etc.)
SHOP via INTERNET, not in person -- don't go to the dealer until you have a firm DELIVERED price (all taxes, fees, add-ons included).
TAKE a friend with you. Even if he doesn't say a word, his presence will throw the salesman off balance a little. All he has to do is frown, look for imaginary flaws, look under the car, in the trunk, under the hood, etc.
WATCH out for non-requested options (features on the car that are attractive but don't make it drive better -- e.g., "gold package" or pinstripes, etc.). You may have to take the options to get the car, but you DON'T have to pay for them if they want to make the sale.
READ everything in detail BEFORE you sign anything -- don't let them rush you.
WALK out as soon as they start playing games. To be polite, you may say once that you are going to walk, but make sure to do it if they didn't listen. There are other car stores that want your business.
Remember, car salesmen are professionals -- they spend 60 hours a week practicing how to part fools from their money. You get to play the game once every so many years, so you can not possibly expect to beat them at their game. The Internet levels the field somewhat.
102 days ago by Aadil Baig [send email]
Nothing seems to be as dumb as this one.................................
30 days ago by Henry Wong [send email]
I think she was trying to help other people, but she missed a lot of details. May be she did not work as a car dealer long enough to learn all the tricks.

I talked to a retired car dealer in a coffee shop one time. He told me car dealers only make $200 commission on new cars. They make the most on used cars because the commission on used cars is a percentage on the sales price. So, be careful when buying a used car as you are more likely going to be ripped off by the car salesmen than buying a new car.

GUESS WHAT!!! HE TOLD ME HE COULD NOT SLEEP SOMETIMES.

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