The "tips" weren't there, just the complaints about the way car sales business is run.
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I also started with a crooked dealer and walked out after just a few weeks. In a store with a higher level of integrity, I was able to survive a few years and still treat my guests with dignity and respect. I didn't get rich, but I kept my soul intact.
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Here are some of the tips that I learned on the inside:
KNOW what you want and what it will sell for -- Edmunds.com is an excellent source of information (TMV= True Market Value).
ARRANGE financing elsewhere -- bank, credit union, or family -- so you can pay cash at the car store. Half of the profit in car sales is in the finance department (marked up finance rates, double-priced extended service agreements, etc.)
SHOP via INTERNET, not in person -- don't go to the dealer until you have a firm DELIVERED price (all taxes, fees, add-ons included).
TAKE a friend with you. Even if he doesn't say a word, his presence will throw the salesman off balance a little. All he has to do is frown, look for imaginary flaws, look under the car, in the trunk, under the hood, etc.
WATCH out for non-requested options (features on the car that are attractive but don't make it drive better -- e.g., "gold package" or pinstripes, etc.). You may have to take the options to get the car, but you DON'T have to pay for them if they want to make the sale.
READ everything in detail BEFORE you sign anything -- don't let them rush you.
WALK out as soon as they start playing games. To be polite, you may say once that you are going to walk, but make sure to do it if they didn't listen. There are other car stores that want your business.
Remember, car salesmen are professionals -- they spend 60 hours a week practicing how to part fools from their money. You get to play the game once every so many years, so you can not possibly expect to beat them at their game. The Internet levels the field somewhat. |